I have become focused on the role of ads and ad blockers online. While I do offer content that contains ads, my concern goes beyond the few dollars these ads generate. My concern is that ad blockers and counter measures available only to those willing to pay to defeat the blockers will lead to great inequity and a decline in the diversity of those offering content.
Here is a good description from the folks at This Week in Google. Ignore the name of the episode and watch or listen to the first 20 minutes or so.