Wannabe edupreneurs would do well to read Bharat Anand’s The Content Trap. The book addresses the naivete of creators assumption that success will come from simply creating great content. Using a great number of what are likely to be familiar examples the book identifies factors that determine what gets noticed and what has influence. Success comes mostly from content and connections – creating and enabling connections among people, connections among components of content, and connections between content and larger systems.