Content Trap

Wannabe edupreneurs would do well to read Bharat Anand’s The Content Trap. The book addresses the naivete of creators assumption that success will come from simply creating great content. Using a great number of what are likely to be familiar examples the book identifies factors that determine what gets noticed and what has influence. Success comes mostly from content and connections – creating and enabling connections among people, connections among components of content, and connections between content and larger systems.

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