Tag Archives: ads

Behavioral targeting – contextual and cross-platform

I thought this page from Media Shark offered a nice summary of the two types of behavioral targeting of ads. Behavioral targeting means that your online behaviors – what you view, how long you view, what you like, etc. – … Continue reading

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Browser improvements stress ad avoidance

Both Google and Apple held recent events to announce improvements to their products and services. Among the upgrades announced by Apple at WWDC were some interesting improvements to the Safari browser. These changes, explained as security improvements, involve the display … Continue reading

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This Week in Google – Ads and Future of the Internet

I found this issue of This Week in Google provides an interesting discussion (both sides) of the blocking of ads and the future of the Internet. The first section of this video is worth the time.

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Accept, reject, but don’t modify

The issue of whether users have a right to modify content to suit their personal preferences and convenience gets me started. If my reference here is too obtuse, I am describing the capability various technology providers offer to avoid ads. … Continue reading

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Ads and ethics

This attitude drives me crazy: As much as I like Apple’s position, I feel a twinge of guilt at the fact that the company’s brand of privacy comes—quite literally—at a price. Not everyone can afford a Mac or an iPhone, … Continue reading

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