Business types learn to describe practices in a way that makes them sound desirable even when on closer examination they might seem sleazy. For example, the “fair and balanced no spin zone” thing still gets me upset.
Anyway, Twitter has introduced a new way for connected Twitter users to avoid the content generated by those they follow. This may seem strange – you follow someone and you want to avoid what they say. Nope – I think I have it right. Instead of blocking someone, you can mute them. Translated, bait someone into following you by following them and then avoid their content while they continue to deal with yours by use of the “mute” feature.
Sounds like a plan.