I cannot claim credit for labeling Google’s prioritization of what they define as optimized content for mobile as “Mobilegeddon”, but I am impacted by this decision. Mobile content pretty much requires “responsive” web sites that recognize what type of device is requesting content and adapts accordingly. Much of my content does not meet these expectations. The consequence is that the ranking used when my content comes up in a search is decreased and readers are less likely to find my content. For me, the ideal solution would be tedious and time consuming. Blogs can be upgraded through the use of a different theme. Web pages may have to be redone individually.
Google did give those of us offering content time to make modifications and ways to evaluate whether our content met their expectations. I suppose they are looking at the numbers. I am not concerned that my “long form” content would appear ranked lower when a search is conducted from a phone. I only read long pieces on my phone to say that I have done it. I am a bit frustrated that an iPad seems regarded as a “mobile device” as my impression is that my content looks fine on an iPad and whether the pages are responsive or not is not really an issue. It seems one of those policy decisions based on a premise that was only partly implemented. If device is to be a variable in ranking, then decisions made taking device into account should be made in a more sophisticated manner.
Here is the Forbes take on Mobilegeddon.
BTW – One of my methods of adjusting to the Google policy is to cross post my posts. Blogger blogs meet standards (as one might expect), but many WordPress blogs do not.