What happened to the W in the R/W web?

Remember when it was called the R/W web. This was the time that got me excited about social media. R/W implied a read/write or participatory web and seemed to offer an alternative to the consumption-oriented approach of television, radio and newspapers or magazines. There was an optimism implying that ordinary citizens could express themselves and have a more direct influence on politics and other areas to which the integration of opinions is supposed to matter. This was a time when you could go to the setup page for your Mac and turn your own machine into a server (or at least I could).

The W of R/W began to fade. There were fewer and fewer of us with personal web sites and a shift to services such as MySpace, FaceBook and Twitter. Even these services make it easier for individuals to express themselves, most folks found it far easier to forward rather than write. I think this also led to the extremism we now see online – radical Facebook extremism. To gain attention without forwarding everything you might encounter, the tendency is to “share” things that are more likely to gain attention – the cutest, funniest, or more radical content. I admit I do a little of this on Twitter. I don’t really take Twitter too seriously. It takes so little thought to dash of something in 140 characters or less. [Insert your impression of Trump’s tweets here.]

I am starting to have hopes that the 60s is making a comeback online. The potential is there. However, you have to actually sit down and write something yourself. I do have a suggestion. Fire up YouTube or whatever music service you use and see if you can locate Express yourself (Charles Wright and the Watts). Should give you a little energy – Do it to it!

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