Ads and trackers

Since I have been using the Brave browser, I have become more interesting in the frequency at which ads and trackers appear on web sites. 

I have found ads and trackers on sites I would not expect to need to include these cookies. For example, I example I was reading this ISTE page on digital equity and I noticed that the page contained 5 ads or trackers. I understand many of the reasons for the inclusion of these add-ons to content. The page you are viewing includes a Google ad. I make no money unless you click on this ad, but the inclusion of such ads allows me to raise a little money I can use to pay for my server expenses. Cookies can be set on a computer to remember the login information of a user so the user does not have to reenter this information each time a user needs to have access. Why would an organization like ISTE need to set cookies? There would be no reason to login to modify the content of the page. Adding a comment requires a login, but this information is not carried over from page to page. 

I do see that ISTE accepts ad revenue (I see an ad from Central Michigan on a version of the page with ads). 

I used another service to try to identify the specific add-ons and I came up with a different number some of which I could not identify.

How you react to such information is up to you, but I do think it informative to be aware of how you are being tracked online and to understand it can be sites you would not necessarily see such tracking as necessary.