When it comes to education, I am pretty much a fan of hybrid everything. I think integrating new things tends to work far better than making drastic transitions. It also avoids the flip-flopping so common in educational practice. It seems there are advantages and disadvantages to nearly any practice I can think of so it makes sense to engage students with a variety of experiences.
Blended learning appeals to me (I am still waiting for the data). It spends some time in individualization and some time in group experiences. It spends some time on direct instruction and some on learner exploration.
Of course, nearly all Apple phone apps come through the Apple store, but this seems fine as the two major providers of the more popular apps (Google and Facebook) generate their revenue in a different way. Diversity is a good thing.
David Pogue has taken to Scientific American (of all outlets) to address adblockers and revenue for online content creators. Pogue recognizes that one of the reasons for the popularity of ad blockers is the slow load speeds and wasted bandwidth associated with the multiple ads that appear within some content. He also recognizes the growing “arms race” between ad blockers and services that block ad blockers.
Pogue proposes that it may be time to reexamine micropayments. The idea would be that those committing to a micropayments system would avoid ads by providing a small payment when viewing content. Micropayments are not new, but have not taken off. Pogue suggests that now may be the time,
You may participate in a micropayment system if you use Amazon and pay for an “all you can eat (read)” Kindle plan or if you read content as part of a Prime membership. At least I would describe these plans as a version of micropayment. In these plans, you pay a flat fee and read at no additional cost. The author(s) is compensated a small amount for each page you view. The amount works out to less than the author would receive for purchasing the book, but you also do not get to retain permanent access to the book.
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Yahooligans is gone. No one told me, but the vetted portal allowing young users to find appropriate online content was a victim of the slow decline of Yahoo! I suppose ads could not be included so the service was an expense without any revenue.
I discovered this when rereading our textbook. Believe it or not, I do this whenever I use the book in a course. There are advantages of digital books, but these advantages can also become disadvantages. You can include links, but you cannot guarantee that the links will remain active. The best we can do is to use our online resources to provide updates until it is time to work on a new edition.
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I know that Internet providers are not my friends, but I forget. I get taken in by the ads letting me know they are there to make my life easier and more enjoyable. They are there to help my kids learn.
I have two Internet accounts – both from the same company. One account allows access in Minneapolis in the Minneapolis metro area and the other in northern Wisconsin. I will say up front that I am lucky to be able to split my retirement time between two locations and to afford two Internet accounts. I do feel lucky. This is not the issue. My Wisconsin place is located in one of the poorest counties in Wisconsin and many of my neighbors with kids depend on the same Internet access I have if they can afford access at all.
My Minneapolis account is 20 Mbps. My Wisconsin account costs about half again as much and is far slower. Unless you experienced the Internet from the days of the acoustic modem, it will likely be difficult to understand just how slow slow is. I can watch the individual components of a web page load. I cannot teach from here because the upload speed will not support a video signal. Cindy and I have become dependent on online services. I have to be careful when working because the online service may time out without my knowing this has happened. Work I assumed has been saved may not be saved.
Every once in a while, we become convinced that our Internet connection must be having difficulty and we call the provider. Sometimes there is a problem and sometimes there is a fix. Sometimes there is no problem and we are reminded just how slow our connection is. Today was one of those days. We were asked to run a speed check and we found that our connection speed was 1.53. It turns out that this is actually faster than we pay for. Our plan (at $66 per month) is 1.51.
Now, this might be the end of the story, but this would not be in keeping with my title. I understand enough of the reality of Internet access to know that digital connections at a distance in rural areas offer special problems and are more expensive because of the lack of subscribers. Fair enough. However, when making the call to the provider, Cindy happened to ask if any new plans were available that offered better bandwidth (we have had the present plan for three years).
It turns out that things have improved. In addition to the 1.51 plan, there are also now 10 and 15 Mbps plans. Great. The 15 Mpbs play costs more than 10 Mpbs plan and requires that you pay for new equipment. Here is the thing that is weird. Both plans, even with the cost of the new equipment, are less expensive than our present plan.
How is this possible? It might make some sense that we would not want to purchase new equipment (although the annual cost would be less). Why, if the cost of the 10 Mpbs plan was less than what we were presently paying for 1.5, would a company not simply flip the switch to give you better bandwidth even at the same higher price?
Here are a couple of take aways:
Do not assume your provider will pass new opportunities on to you. There is evidently no obligation your provider will inform you of new opportunities at lower prices. The only logic that applies here is the logic of the provider making more money at a lower investment. You will have to ask.
The next time you hear the argument that competition will take care of companies doing the right thing and the government needs to stay away from regulation, take such claims with a grain of salt. You cannot assume that competition actually exists and you certainly cannot assume that companies operate according to anything but a profit motive.
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Buzzfeed offered a short post in which Tim Cook, Apple CEO, was interviewed about Apple losing its hold on the K-12 tech market to chromebooks. Excerpts from this interview generated a lot of attention from those making tech decisions in schools. Cook seemed to be claiming that the popularity of the chromebooks was driven by their popularity as testing devices.
“Assessments don’t create learning,” Cook said in an interview with BuzzFeed News Wednesday, calling the cheap laptops that have proliferated through American classrooms mere “test machines.”
It is difficult to know how accurately Mr. Cook’s beliefs were communicated or how we would prioritize the multiple reasons those making purchases might take into account when making a decision. He may not have intended this to generate much public attention. I hope he does not think suitability for online testing is a major reason most districts select a given device or if the devices must serve in this capacity that this is the only activity for which they are appropriate. Perhaps he has been influenced by the over the top rhetoric of the political season and assumes there are no consequences for statements. I would not doubt that some administrators made compatibility with the tech requirements for testing a factor. This would then encourage a closer look at netbooks, laptops, and desktops. Apple has several products in these categories.
I would suggest that misidentifying reasons for purchases has important consequences. Belittling decision makers by suggesting they are interested in little more than testing is no way to win friends and if you actually believe this you may be blind to limitations in your own business model.
I own pretty much every device Apple sells as well as chromebooks, a windows laptop, android tablets, etc. I do use iPads heavily, but I will say that until I purchased the Pro I found iPads limited for heavy writing tasks. iPad pros would be great in schools, but the cost is prohibitive. I don’t hear Mr. Cook saying much about cost.
I could generate a list of pro chromebook features for the classroom, but this work has already been done. Here is an great summary by Andy Losik.
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