It appears that the anticipated iPad is already having an influence on providers. Gizmodo reports that Macmillan no longer wants to go along with the $10 price encouraged by Amazon perhaps assuming that Apple books will go for $15. My primitive view of the business world tends to assume that competition is good for consumers. However, in this case, it appears important to remember that competition may be good for sellers as well. The self-interest thing works when there are options. Companies such as Google and Amazon are to content produces but function in the middle. if the middleman is successful enough, it appears this role can dictate price in either direction.
