Strategy not based in reality

I like this 9to5Mac (Bradley Chambers) reaction to the Apple education event. Chambers makes his argument by recalling his experience covering the 2012 education event. That event focused mainly on the limitations of traditional textbooks and the potential of iBooks and iBooks Author to change the learning experience. Chamber argues that both presentations offered an unrealistic vision; the 2012 presentation suggesting that anyone can prepare stunning books and the 2018 that Swift Playground can teach all to code. Nothing wrong with either vision, but few teachers will commit.

I like the recommendation that Apple should buy a textbook company and go all in. I see the potential in iBooks, but cannot commit my own efforts to this platform because Apple will not offer an approach that allows learners to use the content with any operating system. This was my hope for the education event.

The 9to5Mac piece is worth your time. I also like the Apple vision, but Apple must collaborate in helping education get there.

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