I have been an advocate for the Brave browser and ecosystem, but I admit there are a few things about the business model I can’t quite grasp. I like Brave because it seems to solve the independent issues of compensating content creators and providing privacy protection for web users. What I don’t get is why the system has to be based on a cryptocurrency (BAT).
The money to be distributed across the sites of registered content creators is generated in two ways. Content consumers can put in BAT after converting traditional currency to cryptocurrency and consumers can generate BAT by viewing ads through the Brave browser that does not require that personal information be shared. OK. I put in $50 because the generate a contribution by viewing ads was not available when I joined. I also generate a few BAT from allowing ads to appear (not nearly enough to meet the minimum monthly distribution, but still something). Why am I working in BAT and not allocating a few dollars a month and receiving a few cents per ad viewed?
This article seems to offer an explanation, but I am still not certain I understand. I think the explanation is that Brave, ad providers, content creators, and content consumers are all isolated from each other as far as personal information goes. The consumers will see relevant ads without Brave or the ad producers being able to identify them. I hope this is it as putting money into the system is not a task for the casual user/a