I sometimes check a stock market page to see if my retirement funds are increasing or decreasing. The page offers the basic data on the markets, but also news of the day that may be influencing the markets and specific stocks. I encountered the following story on Pearson.
I know that Pearson has a presence at the University of North Dakota. The company had approached the Psychology department which already had a substantial presence online about partnering with the department. The department would make use of its existing developments as part of an offering through Pearson and the company would funnel more participants through the program. The department said no because it already had all of the participants it felt comfortable handling and the finances made no sense given the program was already fully operational.
Textbooks – there is an app (actually quite a few) for that
The news stories I encountered were not about the online courses, but the new CEO’s innovative approach to college textbooks. Using a Pearson app (see options above), students could access textbooks by the month. As I read the article, the students would pay $15 for “all you can eat” or $10 per book (minimum of 4 months). The titles had to be offered by Pearson. The company also offers related resources (e.g., note-taking).
Here is a related post offering a broader perspective on the Pearson approach and general comments on the remaining larger companies focused on the higher ed market.
You must be logged in to post a comment.