Why this Facebook ad

This considerable controversy regarding Facebook’s policies when it comes to the ads each of us is shown. This is controversy is especially acute when it comes to Facebook refusing to block political ads that are widely known to be false.

There are multiple things you a Facebook user can do when it comes to the ads you receive. An important starting point should begin with your awareness of just how Facebook has categorized you. This categorization serves as the input to those purchasing ads to influence those believing an ad they purchase would be most effective against those falling into a given category.

Here is what you can do when you encounter an ad that makes you curious.

Click on the three dots that appear within the ad. This will open up a window with several options. One option will display information explaining the rationale for the ad being sent to you.

The display of the rationale also offers a way to hide ads from this source and to change ad preferences that can modify future ad displays.

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